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Wi-Fi doesn't stand for anything. It is not an acronym. There is no meaning.
Wi-Fi and the ying yang style logo were invented by Interbrand. We (the founding members of the Wireless Ethernet Compatibility Alliance, now called the Wi-Fi Alliance) hired Interbrand to come up with the name and logo that we could use for our interoperability seal and marketing efforts.
We needed something that was a little catchier than IEEE 802.11b Direct Sequence. Interbrand created Prozac, Compaq, oneworld, Imation and many other brand names that you have heard of. They even created the company name Vivato.
The only reason that you hear anything about Wireless Fidelity is some of my colleagues in the group were afraid. They didn''t understand branding or marketing. They could not imagine using the name Wi-Fi without having some sort of literal explanation. So we compromised and agreed to include the tag line The Standard for Wireless Fidelity along with the name. This was a mistake and only served to confuse people and dilute the brand. For the first year or so (circa 2000), this would appear in all of our communications. I still have a hat and a couple of golf shirts with the tag line. Later, when Wi-Fi was becoming more successful and we got some marketing and business people from larger companies on the board, the alliance dropped the tag-line.
This tag line was invented after the fact. After we chose the name Wi-Fi from a list of 10 names that Interbrand proposed. The tag line was invented by the initial six member board and it does not mean anything either. If you decompose the tag line, it falls apart very quickly. The Standard? The Wi-Fi Alliance has always been very careful to stay out of inventing standards. The standard of interest is IEEE 802.11. The Wi-Fi Alliance focuses on interoperability certification and branding. It does not invent standards. It does not compete with IEEE. It complements their efforts. So Wi-Fi could never be a standard.
And Wireless Fidelity - what does that mean? Nothing. It was a clumsy attempt to come up with two words that matched Wi and Fi. That's it.
So we were smart to hire Interbrand to come up with the name and logo. We were dumb to confuse and water down their efforts by adding the meaningless tag line. Please help reinforce the good work that we did and forget the tag line.
Wi-Fi does not mean anything. Wi-Fi is not an acronym. Regardless of what the AP guidelines say - the proper spelling is Wi-Fi with the dash.
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The children's song "Ring around the Rosy" originated in medieval Europe during the time of the Black Plague.
* Ring around the rosy refers to dark rings that appeared on the skin of infected people. * Pocket full of posies refers to the belief that if rose petals were carried in one's pocket they would not be infected. * Ashes to ashes refers to the burning of the corpses. * And of course, we all fall down meant that everyone infected died.
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Hunts Ketchup consistently wins taste tests but Heinz is bought more often because of HABIT!
